Scaling is a significant challenge that requires focusing on key business drivers and leveraging resources to build an actionable growth strategy & playbook.
Power: Scaling demands financial and strategic leverage. This includes securing cash flow, external funding, strategic advisors, & robust governance to execute growth strategies effectively.
People: Human capital is the most critical resource in the scaling phase. Address both capability (skills and expertise) & capacity (team size and efficiency) to uncover and resolve organisational gaps.
Plans: Growth adds complexity and requires a shift from reactive, tactical decisions to proactive, long-term planning. Develop clear, measurable plans across all functional areas to maintain focus and manage stress points during expansion.
Playbook: A comprehensive and practical execution plan is essential for scaling. Align the playbook with your go-to-market strategy, funding needs, team capacity, & eventual exit or value realisation goals.